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Hero España donates more than 60 tons of food to the most vulnerable groups (25/05/2020)

| In the context of COVID-19 | Since the beginning of the health crisis caused by Covid-19, the food company has collaborated with entities such as FESBAL or the Red Cross The company has compensated the staff of its Alcantarilla factory with up to € 600 for continuing at the foot of the canyon during the Covid-19 crisis, in which it intensified production to ensure the supply of shops In the field of sport, Hero España has extended its sponsorship to windsurfer Blanca Manchón after the delay of the Tokyo Olympics to 2021 Since the beginning of the health emergency caused by Covid-19, Hero España has wanted to collaborate with the most vulnerable groups that have been affected by this crisis.

Thus, the food company has so far donated nearly 60 tons of products such as jars, fruit bags, juices or jams, mainly to the Federation of Food Banks, the Red Cross and Caritas. Over the last two months, Hero España has carried out intense social work in order to help the most vulnerable groups both in the Region of Murcia and at the national level.

In this sense, the collaboration with large organizations such as FESBAL or the Red Cross, and even the Hospital 12 de Octubre, are also joined by others such as the collaboration through the CEOE with various humanitarian entities such as Messengers for Peace, Doctors of the World, San Tomás Parish and Children's Villages; the initiative promoted by LineSport of free food supply for the groups with the highest risk of contagion and minor illnesses of COVID-19 in Barcelona; and a project by the Larrumba Group to prepare menus for IFEMA health personnel. Now, once the most critical stage of the health emergency is over and with the start of the de-escalation process in most Autonomous Communities, Hero España will continue to work and analyze initiatives with which to support consumers and the most vulnerable groups in the future. Recognition of the effort of your factory employees Likewise, in recognition of the effort and commitment shown by its employees in those difficult moments, Hero España has wanted to thank with an extraordinary bonus of up to 600 euros to those professionals who have continued to come to their job every day to be able to guarantee the production and supply of essential foods to Spanish families.

And it is that, during the first stage of the sanitary emergency, the food company had to intensify its production and distribution activities to be able to satisfy a demand that reached peaks close to 150% compared to normal periods. In the words of Javier Uruñuela, General Director of Hero Europa Sur, "With this measure we want to especially thank our first line of battle.

Those who, due to the needs and nature of their position, have not been able to avail themselves of the teleworking formula and They have continued to come to their jobs every day in a moment of maximum uncertainty due to the Covid-19 crisis.

All of them have demonstrated an exemplary commitment, with determination and responsibility that meets the circumstances.

" Other initiatives At the beginning of the crisis, the company also launched the #HeroSigueATuLado campaign in its online store and digital channels with the aim of making days at home more bearable for families.

On the one hand, making it easier for consumers to receive their favorite products directly at home through La Tienda Hero.

And, on the other hand, sharing a lot of fun and original ideas through their social networks and through their packaging so that the little ones can entertain themselves and learn by playing. In addition, in the field of sport, the company has ratified its commitment to the sector by extending its sponsorship to Blanca Manchón, a six-time world champion windsurfer, after the decision taken by the International Olympic Committee to delay the Tokyo Olympics to 2021. At the regional level, the company has also collaborated with the intercity transport company Autobuses Lat and other regional brands to establish a bus that pays tribute to the Region's hospitals and nursing homes with the message "Everything will be fine." And, aware that their transport network is a fundamental part of the value chain and they have also been greatly impacted by this crisis, Hero España expanded its support for this sector by donating 2,000 juices to the parking area that the Murcia City Council has enabled the Enrique Roca Stadium for all carriers in the Region.

An initiative that adds to the collaboration that they had been carrying out with the carriers that pass through its headquarters in Alcantarilla, to whom they deliver food kits such as creams and snacks.

Source: Agencias

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